i directed and stopframe animated the "under the sea" section for superfad's goodstuff commercial. the spot takes the viewer on a journey over land, sea and air that combines a myriad of animation styles and techniques with live action, visual effects and architectural design. we built and stopframe animated a whole seabed made out of fabric. the main characters were created in CG. You can watch the making of here
year: 2010 / agency: atletico international advertising s.l.
 / client: seat s.a.
 / production/animation company: superfad
 / creative director: adam parry / 
executive producer: stuart robinson / 
producer: josephine gallagher / 
assistant producer: samantha o'keefe / live action producer: amelia wise
 / art director: clayton mcdermott / section directors: 
nina pfeifenberger- under the sea / 
alex turvey- space / 
clayton mcdermott- deep sea / designers: chris thompson, adam willis , jimi crayon, gillian o'connor, carlos nieto / flame : stephane allender / 
2d animation: bethan algieri, chris thompson, joe philips / 
head of 3d: jérôme haupert